AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Uruguay Q2 2025
Explore the performance trends of the top social apps in Uruguay during Q2 2025, including TikTok, Instagram, and Facebook, with insights from Sensor Tower.
The second quarter of 2025 showcased notable trends in the performance of leading social apps in Uruguay, with data sourced from Sensor Tower.
TikTok - Videos, Shop & LIVE experienced a significant rise in weekly revenue, culminating at approximately $22.1K by late June. Downloads were robust, peaking at around 20.3K in early May, while active users fluctuated, reaching over 828K towards the end of the quarter.
Instagram maintained steady weekly revenue, ending June with approximately $5.8K. Downloads saw an initial rise, peaking at 16.6K in early May, followed by a gradual decline. Active users consistently hovered around the 1M mark, demonstrating strong engagement.
Facebook showed a varied performance in revenue, peaking at $1.3K in early June. Downloads remained stable, with a high of 14K in early May, while active users saw slight fluctuations, maintaining around 900K.
Threads witnessed a peak in downloads at 11.7K in mid-May, though this number gradually decreased. Active users showed consistent engagement, reaching 467K by the end of June.
OmeTV – Video Chat Alternative saw a modest revenue peak of $0.96K in late May. Downloads reached 7.3K in mid-April, followed by a dip and recovery towards the end of the quarter. Active users decreased from a high of 23.2K in mid-April to about 19K by the end of June.
For further insights and detailed analytics, visit Sensor Tower's platform.
